Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Year of publication: |
2018
|
---|---|
Authors: | Trivedi, Jay P. |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 16.2018, 3, p. 323-338
|
Subject: | consumer ethnocentrism | herbal FMCG products | brand trust | brand affect | brand loyalty | Indien | India | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing |
-
Kim, Renee B., (2014)
-
Measuring brand loyalty of coffee shop visitors in Jakarta
Suhud, Usep, (2017)
-
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho, (2021)
- More ...
-
Trivedi, Jay P., (2018)
-
Factors affecting consumers' loyalty towards halal cosmetics : an emerging market perspective
Sama, Ramzan, (2019)
-
Do long format advertisements sell? : evidence from Indian consumers
Trivedi, Jay P., (2017)
- More ...