Measuring the factors influencing purchasing decisions : evidence from cursor tracking and cognitive modeling
Year of publication: |
2023
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Authors: | Fisher, Geoffrey |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 8, p. 4558-4578
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Subject: | cost-benefit analysis | economics: behavior and behavioral decision making | process tracing | purchasing decisions | Experiment | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Kosten-Nutzen-Analyse | Cost-benefit analysis | Kaufentscheidung | Purchase decision | Entscheidungstheorie | Decision theory | Verhaltensökonomik | Behavioral economics | Kognition | Cognition |
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