Measuring the gap between projected and perceived destination images of Catalonia using compositional analysis
Estela Marine-Roig, Berta Ferrer-Rosell
| Year of publication: |
October 2018
|
|---|---|
| Authors: | Marine-Roig, Estela ; Ferrer-Rosell, Berta |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 68.2018, p. 236-249
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| Subject: | Destination image | Multiscalar destination | Image gaps | Image components | Projected image | Perceived image | Compositional distance | Destinationsmanagement | Destination management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Firmenimage | Corporate reputation | Urlaubsverhalten | Holiday behaviour | Internationaler Tourismus | International tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2018.03.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011871147