Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
| Year of publication: |
2011
|
|---|---|
| Authors: | Bandyopadhyay, Subir ; Wongtada, Nittaya ; Rice, Gillian |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 28.2011, 3 (3.5.), p. 211-225
|