Measuring the Impact of Product and Promotion-Related Factors on Product Category Price Elasticities
Year of publication: |
1996
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Authors: | Walters, Rockney G. ; Bommer, William |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 36.1996, 3, p. 203-216
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