Measuring the impact of transformative consumer research : the relational engagement approach as a promising avenue
Year of publication: |
2019
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Authors: | Davis, Brennan ; Ozanne, Julie L. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 311-318
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Subject: | Transformative consumer research | Relational engagement | Social impact | Citation analysis | Altmetric analysis | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
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