Measuring the motives of sport event attendance : bridging the academic-practitioner divide to understanding behavior
Daniel C. Funk, Kevin Filo, Anthony A. Beaton, and Mark Pritchard
| Year of publication: |
2009
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|---|---|
| Authors: | Funk, Daniel C. ; Filo, Kevin ; Beaton, Anthony A. ; Pritchard, Mark |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 3, p. 126-138
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| Subject: | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003897727