Measuring the Return from Australian Tourism Marketing Expenditure
Year of publication: |
2009
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Authors: | Kulendran, Nada ; Dwyer, Larry |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 47.2009, 3, p. 275-284
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