Measuring value levers : experimental and contingent approaches
Penélope Hernández; José Vila
| Year of publication: |
2014
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|---|---|
| Authors: | Hernández, Penélope ; Vila, José |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 775-778
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| Subject: | Willingness to pay (WTP) | Becker-DeGroot-Marschak mechanism | Value measuremen | Consumer decision-making | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Experiment | Kontingenztheorie | Contingency theory | Entscheidung | Decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363331