Media allocation model using nonlinear benefit curves
| Year of publication: |
1978
|
|---|---|
| Authors: | Locander, William B. ; Scamell, Richard W. ; Sparkman, Richard Jr. ; Burton, John P. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 6.1978, 4, p. 273-293
|
| Publisher: |
Elsevier |