Media coverage of climate change and sustainable product consumption : evidence from the hybrid vehicle market
Yubo Chen, Mrinal Ghosh, Yong Liu, and Liang Zhao
| Year of publication: |
2019
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|---|---|
| Authors: | Chen, Yubo ; Ghosh, Mrinal K. ; Liu, Yong ; Zhao, Liang |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 6, p. 995-1011
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| Subject: | climate change | global warming | hybrid vehicle | media | social marketing | sustainability | Klimawandel | Climate change | Social Marketing | Social marketing | Nachhaltige Entwicklung | Sustainable development | Welt | World | Mediale Berichterstattung | Media coverage | Kommunikationsmedien | Communication media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719865898 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177775