Media coverage of climate change and sustainable product consumption : evidence from the hybrid vehicle market
Year of publication: |
2019
|
---|---|
Authors: | Chen, Yubo ; Ghosh, Mrinal K. ; Liu, Yong ; Zhao, Liang |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 6, p. 995-1011
|
Subject: | climate change | global warming | hybrid vehicle | media | social marketing | sustainability |
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