Media in advertising
Roger Barton ; with an introduction by Walter E. Boothof
| Year of publication: |
[1964]
|
|---|---|
| Authors: | Barton, Roger |
| Other Persons: | Boothof, Walter E. (preface) ; Botthof, Walter E. (contributor) |
| Publisher: |
New York : McGraw-Hill Book Company |
| Subject: | Werbung | Fernsehen | Anzeige | Funk | Film | Hand- und Lehrbücher, Nachschlagewerke | Advertising | Online-Marketing | Internet marketing | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Werbewirkung | Advertising effects | Werbeträger | Advertising media |
| Extent: | ix, 559 Seiten Illustrationen 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | S. 495-522: Terms used in media buying S. 523-529: Associations useful to buyers of media |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001528426