Media influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Junzhao Ma, Satheesh Seenivasan, Bingyu Yan
| Year of publication: |
2020
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|---|---|
| Authors: | Ma, Junzhao ; Seenivasan, Satheesh ; Yan, Bingyu |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 2, p. 320-335
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| Subject: | Google search data | Media | Organics | Sustainability | Bio-Lebensmittel | Organic food | USA | United States | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Filmwirtschaft | Film industry | Ernährungsindustrie | Food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288671