Media Management : Strategy, Business Models and Case Studies

by Bernd W. Wirtz

Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models and value creation in the book market -- Business models and value creation in in the movie market -- Business models and value creation in in the TV market -- Business models and value creation in the radio market -- Business models and value creation in the music market -- Business models and value creation in the music market.-Business models and value creation in the Internet market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies.

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Year of publication:	2020 ; 2nd ed. 2020.
Authors:	Wirtz, Bernd W.
Publisher:	2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Springer
Subject:	Medienmanagement \| Media management \| Geschäftsmodell \| Business model \| Medienökonomik \| Media economics \| Mediensektor \| Media industries \| Management \| Internet \| Multimedia \| Theorie \| Theory \| Medienwirtschaft
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	1 Online-Ressource(X, 319 p. 141 illus.)
Series:	Springer Texts in Business and Economics Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-47913-8 ; 978-3-030-47912-1 ; 978-3-030-47914-5 ; 978-3-030-47915-2
Other identifiers:	10.1007/978-3-030-47913-8 [DOI]
Classification:	Betriebswirtschaft: Sonstiges ; Marketing ; Neue elektronische Medien ; Rundfunk allgemein ; Pressewesen ; Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399749