Media multiplexing behavior : implications for targeting and media planning
Chen Lin; Sriram Venkataraman; Sandy D. Jap
| Year of publication: |
2013
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|---|---|
| Authors: | Lin, Chen ; Venkataraman, Sriram ; Jap, Sandy D. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 2, p. 310-324
|
| Subject: | Multimedia | Werbeträger | Advertising media | Mediennutzung | Media usage | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009736688