Median splits, type II errors, and fals-positive consumer psychology : don't fight the power
Gary H. McClelland, John G. Lynch, Jr., Julie R. Irwin, Stephen A. Spiller, Gavan J. Fitzsimons
| Year of publication: |
October 2015
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|---|---|
| Authors: | McClelland, Gary H. ; Lynch, John G. ; Irwin, Julie Richt ; Spiller, Stephen A. ; Fitzsimons, Gavan J. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 4, p. 679-689
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| Subject: | Median splits | Statistical power | False-positive psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2015.05.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011411581