Mediated-moderated effects : high and low store image, brand awareness, perceived value from mini and supermarkets retail stores
Ana Paula Graciola, Deonir De Toni, Gabriel Sperandio Milan, Luciene Eberle
| Year of publication: |
2020
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|---|---|
| Authors: | Graciola, Ana Paula ; Toni, Deonir de ; Milan, Gabriel Sperandio ; Eberle, Luciene |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-16
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| Subject: | Brand awareness | Perceived value | Purchase intention | Retail store format | Store image | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Lebensmitteleinzelhandel | Food retailing | Firmenimage | Corporate reputation | Einzelhandel | Retail trade | Handelsmarke | Store brand | Beziehungsmarketing | Relationship marketing | Ladengeschäft | Retail outlet | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102117 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012269017