Mediating effect of advertising expenditure on labour productivity : a case of manufacturing industries in Pakistan
Tariq Mahmood
| Year of publication: |
2015
|
|---|---|
| Authors: | Mahmood, Tariq |
| Published in: |
The Pakistan development review : PDR. - Islamabad : [Verlag nicht ermittelbar], ISSN 0030-9729, ZDB-ID 207554-4. - Vol. 54.2015, 1, p. 1-15
|
| Subject: | productivity | Mediation | Advertising | Industries | Pakistan | Industrie | Manufacturing industries | Werbung | Arbeitsproduktivität | Labour productivity | Werbewirtschaft | Advertising industry | Produktivität | Productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011561532