Mediating effects of students' social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses
VieMing Tan, Farzana Quoquab, Fauziah Sh. Ahmad and Jihad Mohammad
| Year of publication: |
2017
|
|---|---|
| Authors: | Tan, Vie Ming ; Farzana Quoquab ; Ahmad, Fauziah Sh. ; Jihad Mohammad |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 2, p. 305-329
|
| Subject: | Self-esteem | Customer citizenship behaviour | International university branch campuses | Social bonds | Hochschule | Higher education institution | Studierende | Students | Arbeitsverhalten | Work behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-05-2016-0087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636584