The mediating role of technology innovation in the relationship between customer relationship management and customer loyalty, a case of Kuwaiti banking industry
Year of publication: |
2023
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Authors: | Aldaihani, Faraj Mazyed Faraj ; Ali, Noor Azman Bin |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 30.2023, 2, p. 218-239
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Subject: | banks | CRM | customer loyalty | customer relationship management | Kuwait | technology innovation | Beziehungsmarketing | Relationship marketing | Bank | Innovation | Bankmarketing | Bank marketing | Privatkundengeschäft | Personal banking | Kundenbindung | Customer retention | Technischer Fortschritt | Technological change | Electronic Banking | Electronic banking |
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