Mediation effect of service quality between service innovation and customer word-of-mouth in Indian higher education system
Sridhar Manohar
| Year of publication: |
2018
|
|---|---|
| Authors: | Manohar, Sridhar |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 16.2018, 2, p. 127-148
|
| Subject: | service innovation | service quality | word of mouth | service profit chain | education system | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Bildungswesen | Educational system | Kundenzufriedenheit | Customer satisfaction | Hochschule | Higher education institution | Innovation | Indien | India | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Dienstleistung | Services | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966946