part Section I: Introduction -- chapter Introduction -- part Section II: The Workbook -- chapter 1 Background of the Practice -- chapter 2 Forms of Business Organization -- chapter 3 Governance and Management -- chapter 4 3 Writing Guide -- chapter 5 Key Business Relationships -- chapter 6 Key Contacts -- chapter 7 Your Market: Demographic and Economic Factors -- chapter 8 Services -- chapter 9 Patients as Customers -- chapter 10 Facilities and Location -- chapter 11 Business Process/Patient Flow -- chapter 12 Competitor Analysis -- chapter 13 Marketing -- chapter 14 Regulatory Compliance -- chapter 15 Quality of Care -- chapter 16 Information Technology (IT) -- chapter 17 Disaster and Business Continuity Plan -- chapter 18 Finance -- chapter 19 Financial Strategies -- part Section III: The Business and Action Plan -- chapter 20 Pulling It All Together: The Action Plan.