Medienmanagement
von Martin Gläser
| Year of publication: |
2008
|
|---|---|
| Authors: | Gläser, Martin |
| Publisher: |
München : Vahlen |
| Subject: | Medienökonomik | Media economics | Medienmanagement | Media management | Führungsstil | Leadership style | Unternehmensplanung | Corporate planning | Betriebliche Finanzwirtschaft | Managerial finance | Medienwirtschaft | Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | VIII, 1080 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8006-2988-7 ; 978-3-8006-2988-6 |
| Classification: | Pressewesen ; Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001793268