Medienmarketing : Branding - Werbung - Corporate Identity
Peter Bühler, Patrick Schlaich, Dominik Sinner
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Bühler, Peter ; Schlaich, Patrick ; Sinner, Dominik |
| Publisher: |
Berlin : Springer Vieweg |
| Subject: | Medienmanagement | Media management | Markenführung | Brand management | Marketing | Werbung | Kommunikationsdesign |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XI, 103 Seiten Illustrationen, Diagramme 26 cm x 19.3 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 98 |
| ISBN: | 3-662-55394-5 ; 978-3-662-55394-7 ; 978-3-662-55395-4 |
| Other identifiers: | 10.1007/978-3-662-55395-4 [DOI] |
| Classification: | Kommunikationstheorie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956535