Mehr Iran Bank's Performance Evaluation Using EFQM Excellence Model: A Case Study of Alborz Province Branches

The role of assessment systems in organizational excellence today is well-known in the business world. Performance assessment in organizations to identify strengths and weaknesses to make optimal use of resources has special significance. The changing needs of customers and stakeholders, competition, constant changes in laws and regulations, and reliance on traditional methods will not result in enhanced performance within global hypercompetition. Therefore, it has become necessary to employ models which possess the ability to evaluate organizations' present situation for strategic planning. In this regard, the EFQM Model is known as one of the most comprehensive performance evaluation tools. This study uses a descriptive-analytical survey method to evaluate Mehr Iran Bank's performance based on the EFQM Model. Research instruments in this survey include a personal details questionnaire and a special questionnaire. The SPSS software and the Kolmogrov-Smirnov test have been used to analyze data and check the normality of the variables, respectively.