Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Andreas Fischer
| Alternative title: | Multistage marketing in supply chains |
|---|---|
| Year of publication: |
2014
|
| Authors: | Fischer, Andreas |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferkette | Supply chain | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management | Verpackungswirtschaft | Packaging industry |
| Extent: | Online-Ressource (IX, 195 S.) graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Berlin, Freie Univ., Diss., 2014 |
| Notes: | Systemvoraussetzungen: Acrobat Reader Nebent.: Multistage Marketing in Supply Chains |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010529058