Memo to Marketers: Quantitative Evidence for Change — How User-Generated Content Really Affects Brands
| Year of publication: |
2012
|
|---|---|
| Authors: | Christodoulides, George ; Jevons, Colin ; Bonhomme, Jennifer |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 52.2012, 1, p. 53-65
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