MENTAL AND ETHICAL ASPECTS IN JUVENILE-ORIENTED BRAND DEVELOPMENT

This article is dedicated to mental and ethical aspects that arise in the process of developing brands for a juvenile target group. A highly optimized way of discerning and satisfying the emotional demands of children and rational motives of their parents is proposed. To create a trademark concept that accounts for interaction of complex systems in a state of unsteady equilibrium, a matrix of dual-targeting trademark creation is developed.

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Year of publication:	2012
Authors:	SHUBIN ALEKSANDR A. ; KRIVONOS ALINA A.
Published in:	Бизнес Информ. - CyberLeninka. - 2012, 3, p. 316-320
Publisher:	CyberLeninka Научно-исследовательский центр индустриальных проблем развития НАН Украины
Subject:	БРЕНД \| ЦіЛЬОВА АУДИТОРіЯ \| ПРОСУВАННЯ \| ДИТЯЧИЙ БРЕНД \| СЕГМЕНТАЦіЯ \| ТАРГЕТОРОВАНіЕ \| ПОТРЕБА \| ЦЕЛЕВАЯ АУДИТОРИЯ \| ПРОДВИЖЕНИЕ \| ДЕТСКИЙ БРЕНД \| СЕГМЕНТАЦИЯ \| ТАРГЕТОРОВАНИЕ \| ПОТРЕБНОСТЬ \| BRAND \| TARGET GROUP \| PROMOTION \| JUVENILE BRAND \| SEGMENTATION \| TARGETING \| DEMAND

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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