Mental representation and perceived similarity : how abstract mindset Aids choice from large assortments
Jing Xu, Zixi Jiang, and Ravi Dhar
| Year of publication: |
2013
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|---|---|
| Authors: | Xu, Jing ; Jiang, Zixi ; Dhar, Ravi |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 4, p. 548-559
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| Subject: | assortment | mental representation | choice difficulty | tradeoffs | perceived similarity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786137