Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments
| Year of publication: |
2013
|
|---|---|
| Authors: | Xu, Jing ; Jiang, Zixi ; Dhar, Ravi |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 4, p. 548-547
|