Menu-based choice models for customization : on the recoverability of reservation prices, model fit, and predictive validity
Christian Neuerburg & Nicole Koschate-Fischer & Christian Pescher
| Year of publication: |
2021
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| Authors: | Neuerburg, Christian ; Koschate-Fischer, Nicole ; Pescher, Christian |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 53.2021, p. 1-14
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| Subject: | Customization | Menu-based choice | Monte Carlo study | Reservation price | Konsumentenverhalten | Consumer behaviour | Monte-Carlo-Simulation | Monte Carlo simulation | Theorie | Theory | Preismanagement | Pricing strategy | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2020.05.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502840