Merging Brands: Designing the post M&A portfolio

Presents information on different approaches to brand mergers. Response of the selected business model; Concept of collapsing brands within the chosen flow; Discussion on coverage and coherence in consolidations.

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Year of publication:	2002-11
Authors:	Basu, Kunal

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Type of publication:	Article
Language:	English
Notes:	Basu, Kunal (2002) Merging Brands: Designing the post M&A portfolio. Ivey Business Journal, 67 (2).
Source:	BASE

Persistent link: https://www.econbiz.de/10011424419