Message framing and perceived risk of blood donation
Nilamadhab Mohanty, Saswata N. Biswas, and Debiprasad Mishra
| Year of publication: |
2023
|
|---|---|
| Authors: | Mohanty, Nilamadhab ; Biswas, Saswata Narayan ; Mishra, Debiprasad |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 35.2023, 2, p. 165-193
|
| Subject: | behavior change communication | blood donation | message framing | Perceived risk | Prospect Theory | Prospect theory | Blutspendedienst | Blood service | Risiko | Risk | Experiment | Fundraising | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2021.1959488 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234446