Message framing, non-conscious perception and effectiveness in non-profit advertising : contribution by neuromarketing research
Year of publication: |
2022
|
---|---|
Authors: | Martinez-Levy, Ana C. ; Rossi, Dario ; Cartocci, Giulia ; Mancini, Marco ; Di Flumeri, Gianluca ; Trettel, Arianna ; Babiloni, Fabio ; Cherubino, Patrizia |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 1, p. 53-75
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Subject: | Non-Profit Advertising | Effectiveness | Emotion | Neuromarketing | Call to action | Werbewirkung | Advertising effects | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Wahrnehmung | Perception |
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