Message strategy of promotional e-mails in India : a content analysis
Year of publication: |
2019
|
---|---|
Authors: | Utkarsh ; Gupta, Nimit |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 4, p. 351-367
|
Subject: | e-mail marketing | message strategy | services | appeal | subject line | service advertising | India | promotional email | personalisation | retailing | internet marketing | Indien | E-Mail | E-mail | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion |
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