A meta-analysis of the antecedents and outcomes of consumer foreign country image perceptions : the moderating role of macro-level country differences
Leonidas C. Leonidou, Bilge Aykol, Saeed Samiee, Nikolaos Korfiatis
| Year of publication: |
2022
|
|---|---|
| Authors: | Leonidou, Leonidas C. ; Aykol, Bilge ; Samiee, Saeed ; Korfiatis, Nikolaos |
| Subject: | Consumer behavior | General country image | Meta-analysis | Product-country image | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Internationales Marketing | International marketing | Strukturgleichungsmodell | Structural equation model |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11575-022-00482-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454392