Meta-analysis in marketing : generalization of response models
John U. Farley ; Donald R. Lehmann
| Year of publication: |
1986
|
|---|---|
| Authors: | Farley, John U. ; Lehmann, Donald R. |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Marktforschung | Market research | Marketing |
| Extent: | XIV, 121 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S: 109 - 115 |
| ISBN: | 0-669-14039-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000713648