Meta-analysis using information reweighting : an application to online advertising
Pengyuan Wang; Eric T. Bradlow; Edward I. George
| Year of publication: |
2014
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|---|---|
| Authors: | Wang, Pengyuan ; Bradlow, Eric T. ; George, Edward I. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 12.2014, 2, p. 209-233
|
| Subject: | Information integration | Prior reweighting | Advertising | Informative priors | Statistical computing | Online-Marketing | Internet marketing | Werbung | Meta-Analyse | Meta-analysis | Bayes-Statistik | Bayesian inference | Informationsökonomik | Economics of information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010386340