Metaphors in strategy
Veit Etzold and Ted Buswick
| Year of publication: |
2008
|
|---|---|
| Authors: | Etzold, Veit ; Buswick, Ted |
| Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 9.2008, 5, p. 279-284
|
| Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Organisationsforschung | Organizational research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003930516