Metaverse consumer behavior : investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption
Chung-Wha (Chloe) Ki, Sze Man Chong, Eugene Cheng-Xi Aw, Magnum Man-Lok Lam, Christina W. Y. Wong
| Year of publication: |
2025
|
|---|---|
| Authors: | Ki, Chung-Wha (Chloe) ; Chong, Sze Man ; Aw, Eugene Cheng-Xi ; Lam, Magnum Man-Lok ; Wong, Christina W. Y. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104094, p. 1-18
|
| Subject: | 3D virtual reality | Digital avatar | Digital fashion | Digital item | Digital platform | Metaverse | Web 3.0 | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Social Web | Social web | Mode | Fashion | Online-Handel | Online retailing | Digitale Plattform | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Digitale Medien | Digital media | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441106