Metaverse in marketing and logistics : the state of the art and the path forward
Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Keng-Boon Ooi, Yogesh K. Dwivedi, Ali Abdallah Alalwan, Janarthanan Balakrishnan, Hing Kai Chan, Jun-Jie Hew, Laurie Hughes, Varsha Jain, Voon Hsien Lee, Binshan Lin, Nripendra P. Rana and Teck Ming Tan
| Year of publication: |
2023
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| Authors: | Tan, Garry Wei-Han ; Aw, Eugene Cheng-Xi ; Cham, Tat Huei ; Ooi, Keng-Boon ; Dwivedi, Yogesh K. ; Alalwan, Ali Abdallah ; Balakrishnan, Janarthanan ; Chan, Hing Kai ; Hew, Jun-Jie ; Hughes, David Laurie ; Jain, Varsha ; Lee, Voon-Hsien ; Lin, Binshan ; Rana, Nripendra P. ; Teck Ming Tan |
| Subject: | 3D virtual world | Augmented reality | Avatars | Digital world | Extended reality | Logistics | Marketing | Metaverse | Mixed reality | Supply chain management | Virtual reality | Web 3.0 | Virtuelle Realität | Lieferkette | Supply chain | Logistik | Electronic Commerce | E-commerce | Social Web | Social web | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2023-0078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486550