Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali A. Alalwan, Sun J. (Grace) Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell Belk, Dimitrios Buhalis, Vincent Dutot, Reto Felix, Raffaele Filieri, Carlos Flavián, Anders Gustafsson, Chris Hinsch, Svend Hollensen, Varsha Jain, Jooyoung Kim, Anjala S. Krishen, Jared O. Lartey, Neeraj Pandey, Samuel Ribeiro-Navarrete, Ramakrishnan Raman, Philipp A. Rauschnabel, Amalesh Sharma, Marianna Sigala, Cleopatra Veloutsou, Jochen Wirtz

Year of publication:	2023
Authors:	Dwivedi, Yogesh K. ; Hughes, David Laurie ; Wang, Yichuan ; Alalwan, Ali A. ; Ahn, Sun Joo ; Balakrishnan, Janarthanan ; Barta, Sergio ; Belk, Russell W. ; Buhalis, Dimitrios ; Dutot, Vincent ; Felix, Reto ; Filieri, Raffaele ; Flavián Blanco, Carlos ; Gustafsson, Anders ; Hinsch, Christian ; Hollensen, Svend ; Jain, Varsha ; Kim, Jooyoung ; Krishen, Anjala S. ; Lartey, Jared O. ; Pandey, Neeraj ; Ribeiro-Navarrete, Samuel ; Raman, Ramakrishnan ; Rauschnabel, Philipp A. ; Sharma, Amalesh ; Sigala, Marianna ; Veloutsou, Cleopatra ; Wirtz, Jochen
Published in:	Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 4, p. 750-776
Subject:	consumer behaviour \| marketing \| virtual reality \| augmented reality \| avatars \| extended reality \| Metaverse \| second life \| virtual world \| Virtuelle Realität \| Virtual reality \| Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management \| Social Web \| Social web \| Marketing \| Online-Marketing \| Internet marketing

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1002/mar.21767 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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