Metaverse platform attributes and customer experience measurement
Syed Mahmudur Rahman, Noman H. Chowdhury, Jana Lay-Hwa Bowden, Jamie Carlson
| Year of publication: |
2025
|
|---|---|
| Authors: | Rahman, Syed Mahmudur ; Chowdhury, Noman H. ; Bowden, Jana ; Carlson, Jamie |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 83.2025, Art.-No. 104159, p. 1-18
|
| Subject: | Branding | Customer experience | Immersive technology | Marketing strategies | Measurement | Metaverse | Scale development | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenführung | Brand management | Messung | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104159 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441297