MetaWOM - toward a sensory word-of-mouth (WOM) in the metaverse
Dušan Mladenović, Elvira Ismagilova, Raffaele Filieri and Yogesh K. Dwivedi
| Year of publication: |
2024
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|---|---|
| Authors: | Mladenović, Dušan ; Ismagilova, Elvira ; Filieri, Raffaele ; Dwivedi, Yogesh K. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 6, p. 2144-2163
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| Subject: | Credibility | Metaverse | Tourism | Hospitality | WOM | Word-of-mouth | Media richness theory | MetaWOM | NTT | Persuasiveness | Reviewchain | Sensory | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Gastgewerbe | Hospitality industry | Tourismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-04-2023-0474 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015135229