Method application in new product development and the impact on product success
Marc Graner, Magdalena Mißler-Behr (Brandenburg University of Technology, Faculty of Mechanical, Electrical and Industrial Engineering, Chair of Planning and Innovation Management)
| Year of publication: |
August 2015
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|---|---|
| Authors: | Graner, Marc ; Mißler-Behr, Magdalena |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 12.2015, 4, p. 1-31
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| Subject: | New product development methods | NPD success factors | timing of method application | cross-functional collaboration | product innovativeness | new product development speed | time to market | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Innovationsmanagement | Innovation management | Innovation | Zeit | Time | Industrie | Manufacturing industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219877015500194 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478338