METHODICAL BASES OF THE ESTIMATION OF STRATEGIC COMPETITIVE POSITIONS AT FORMATION OF COMPETITIVENESS OF THE ENTERPRISE

In article advantages and lacks of different methodical approaches to the decision of problems of an estimation of a competitive position of the enterprise are analyzed. Proposed use of a portfolio approach to the decision of problems of increase of objectivity and validity of an estimation of a competitive position of the enterprise in the course of an estimation of its competitive advantages is offered.

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Year of publication:	2010
Authors:	UKRAINSKAJA L.O. ; RJABIK G.E.
Published in:	ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І ПРОМИСЛОВОСТІ. - CyberLeninka. - 2010, 3, p. 373-379
Publisher:	CyberLeninka Украинская государственная академия железнодорожного транспорта
Subject:	іНСТРУМЕНТИ МАТРИЧНОГО АНАЛіЗУ \| МОДЕЛЬ «БОСТОН КОНСАЛТИНГ ГРУП» («БКГ») \| МОДЕЛЬ «МАККіНЗі» \| SWOT-АНАЛіЗ \| БЕНЧМАРКИНГ \| ПОРТФЕЛЬНИЙ ПіДХіД \| ЕВКЛіДОВА ВіДСТАНЬ \| ТАКСОНОМіЯ \| TOOLS OF MATRIX ANALYSIS \| THE MODEL OF THE BOSTON CONSULTING GROUP (BCG) \| THE MODEL MCKINSEY » \| SWOT-ANALYSIS \| TAXONOMY

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011215133