Methodische Entscheidungsunterstützung in der strategischen Marketingplanung : ein systemdynamischer Ansatz am Beispiel der Automobilindustrie
Michael Liebert
| Year of publication: |
2001
|
|---|---|
| Authors: | Liebert, Michael |
| Publisher: |
Lohmar : Eul |
| Subject: | Marketingmanagement | Marketing management | Entscheidungstheorie | Decision theory | Kybernetik | Cybernetics | Simulation | System Dynamics | System dynamics | Szenariotechnik | Scenario analysis | Lernende Organisation | Learning organization | Theorie | Theory | Komplexitätsmanagement | Complexity management | Kraftfahrzeugindustrie | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XVI, 231 S. graph. Darst. 21 cm |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. 17 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Eichstätt, Kath. Univ., Diss., 2001 |
| Notes: | kart. : DM 82.00, EUR 42.00 (ab 1.1.2002) |
| ISBN: | 3-89012-877-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001607487