Methodological considerations in cross-national consumer research
Robert T. Green and Phillip D. White
| Year of publication: |
[2017]
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|---|---|
| Authors: | Green, Robert T. ; White, Phillip D. |
| Published in: |
Language in international business : developing a field. - Cham : Palgrave Macmillan, ISBN 978-3-319-42744-7. - 2017, p. 20-32
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| Subject: | Internationale Marktforschung | International marketing research | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011582058