Methodological issues in cross-cultural marketing research : a state-of-the-art review
Year of publication: |
2007
|
---|---|
Authors: | Malhotra, Naresh K. ; Agarwal, James ; Peterson, Mark A. |
Published in: |
Fundamentals of marketing research ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 3-38
|
Subject: | Marktforschung | Market research | Interkulturelle Beziehungen | Cross-cultural relations |
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