Methodological issues in cross-cultural marketing research: A state of the art review
Year of publication: |
1996
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Authors: | Malhotra, Naresh K. ; Agarwal, James ; Peterson, Mark |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 13.1996, 5, p. 7-43
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